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    MARKETING ORGANIZATION STRUCTURE THINK TANK (MOSTT)

    MARKETING ORGANIZATION STRUCTURE THINK TANK (MOSTT)

    In line with MMA’s strong commitment to helping brands capitalize on the dramatic changes in consumer behavior, technology innovations an...
    MARKETING ATTRIBUTION THINK TANK (MATT)

    MARKETING ATTRIBUTION THINK TANK (MATT)

    In September 2016, the MMA launched our Marketing Attribution Think Tank, or MATT, with a board-directed priority focused on Multi-Touch ...
    MTA Data Acquisition RFI Template Is Ready

    MTA Data Acquisition RFI Template Is Ready

    Version 2.0 of the MMA’s MTA Data Acquisition RFI template is ready for download! This foundational tool will help you evaluate and secur...
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