We discussed Mobile Marketing and future of Marketing in MENA region with Thought LeadersMarcus Siddons from GroupM, Franck Boissinot from Carrefour, Samantha Billingham from AdColony, Andy Powell from Inmobi, Sam Daghash...
MARKETING ORGANIZATION STRUCTURE THINK TANK (MOSTT)In line with MMA’s strong commitment to helping brands capitalize on the dramatic changes in consumer behavior, technology innovations...
MARKETING ATTRIBUTION THINK TANK (MATT)In September 2016, the MMA launched our Marketing Attribution Think Tank, or MATT, with a board-directed priority focused on Multi-Touch...