MMA SMARTIES MENA 2020 Shortlist is Published!


SMARTIES MENA Shortlist is below.


Congratulations to all.


We will announce the winners after our event at 29th March MENA Creativity Unplugged Virtual. Please see the details about the event from here.



MARKETING OBJECTIVE Categories

BRAND AWARENESS

- AXE CHILL

AXE / UNILEVER | MAGNA | INMOBI, ANGHAMI


- DUBAI PROPERTIES LA VIE // MENA // ADCOLONY

DUBAI PROPERTIES | ADCOLONY | MAGNA


- GSK ORAL SENSODYNE

SENSODYNE | GSK | ADCOLONY | PUBLICIS MEDIAF


- HAJJ PACK

HAJJ PACK / LIFEBUOY / UNILEVER | MAGNA | INMOBI | BLIS | DMS


- KITKAT CORE

KITKAT | NESTLE | ADCOLONY | ZENITH MENA


- M&M'S MINIS ARE BACK

M&M'S | MARS | ADCOLONY | MEDIACOM


- MCDONALD'S REGIONAL BRAND TRUST // HYGIENE

MCDONALD'S | ADCOLONY | STUDIO M PUBLICIS MEDIA


- MEMOTRAITS - AI BRINGS MEMORIES TO LIFE

RAKBANK | PIXELPLUS MEDIA


- NISSAN PATROL

NISSAN MOTOR CORPORATION | ADCOLONY | OMD MENA


- OMO AURORA

OMO | UNILEVER | ADCOLONY | MAGNA MENA


- PLAYSTATION / MARVEL IRON MAN VR // MENA // ADCOLONY

PLAYSTATION | SONY INTERACTIVE ENTERTAINMENT | ADCOLONY | MEDIACOM


- SNICKERS HUNGER SUPPORT CAMPAIGN

SNICKERS | MARS | INMOBI | MEDIACOM UAE & XAXIS UAE


- VODAFONE QATAR 5G LAUNCH CAMPAIGN - RED VELVET AND STOP THE CLOCK

VODAFONE QATAR | INMOBI | WAVEMAKER QATAR


- WHISKAS // MENA // ADCOLONY

WHISKAS | MARS GROUP | ADCOLONY | MEDIACOM



LEAD GENERATION / DIRECT RESPONSE / CONVERSIONS

- EUPHORIA MOMENTS

RAKBANK | SILVERPUSH


- FCA

FCA | FIAT CHRYSLER AUTOMOBILES | APEX EXCHANGE | PUBLICIS GROUP | YAZLE


- LUX - DEVICE ID

LUX / UNILEVER | MAGNA | LIFESIGHT


- PREDICTION MEETS TRADITION- STRIKING GOLD WITH MACHINE LEARNING

RAKBANK | UM | AIRPUSH


- STC PAY STAY AT HOME CAMPAIGN

STC PAY | INMOBI | UM SAUDI ARABIA


- DOVE AMAZON

DOVE / UNILEVER | MAGNA | AMAZON


- GSK ORAL SENSODYNE

SENSODYNE | GSK | ADCOLONY | PUBLICIS MEDIA


- DUBAI PROPERTIES LA VIE // MENA // ADCOLONY

DUBAI PROPERTIES | DUBAI HOLDING GROUP | ADCOLONY | MAGNA


- FCA

FCA | FIAT CHRYSLER AUTOMOBILES | APEX EXCHANGE | PUBLICIS GROUP | YAZLE



PRODUCT / SERVICES LAUNCH

- ALMARAI JUICES

ALMARAI | ADCOLONY | SPARKS FOUNDRY


- CONVERTSATIONS- KICKSTARTING NEW SMES AMIDST THE PANDEMIC

RAKBANK | UM | PROJECT AGORA

- DETTOL SHOWER GEL // MENA // ADCOLONY

DETTOL | RECKITT BENCKISER | ADCOLONY | UNIVERSAL MCCANN


- M&M'S MINIS ARE BACK

M&M'S | MARS | ADCOLONY | MEDIACOM


- MCDONALD'S TASKEETA // MENA // ADCOLONY

MCDONALD'S KSA | MCDONALD'S CORPORATION | ADCOLONY | ABDEL KADER

KHEREIJI & PARTERS // TARGETS


- PLAYSTATION / MARVEL IRON MAN VR // MENA // ADCOLONY

PLAYSTATION | SONY INTERACTIVE ENTERTAINMENT | ADCOLONY | MEDIACOM


- RANI

RANI | AUJAN | ADCOLONY | UNIVERSAL MCCANN


- WHISKAS // MENA // ADCOLONY

WHISKAS | MARS GROUP | ADCOLONY | MEDIACOM


- VODAFONE QATAR 5G LAUNCH CAMPAIGN - RED VELVET AND STOP THE CLOCK

VODAFONE QATAR | VODAFONE QATAR | INMOBI | WAVEMAKER QATAR


GENDER EQUALITY IN ADVERTISING

- SHE CAN PLAY

RAKBANK | KIYANY MEDIA




MEDIA Categories

MOBILE GAMING, GAMIFICATION & E-SPORTS

- DETTOL SHOWER GEL // MENA // ADCOLONY

DETTOL | RECKITT BENCKISER | ADCOLONY | UNIVERSAL MCCANN


- EUPHORIA MOMENTS

RAKBANK | SILVERPUSH


- GALAXY DATES RAMADAN

GALAXY | MARS GROUP | ADCOLONY | MEDIACOM


- GSK CENTRUM GNE

CENTRUM | GSK | ADCOLONY | PUBLICIS MEDIA


- MCDONALDS - QUARANTINE OFFERS

MCDONALDS | MCDONALDS | BRUCE CLAY MENA | YAZLE | ACTIVISION BLIZZARD MEDIA


- RANI

RANI | AUJAN | ADCOLONY | UNIVERSAL MCCANN



MOBILE SOCIAL

- SHE CAN PLAY

RAKBANK | KIYANY MEDIA


- STORYLY

APP SAMURAI | APP SAMURAI | APP SAMURAI



MOBILE APP

- ETISALAT MOONWALK // MENA // ADCOLONY

ETISALAT | EMIRATES TELECOMMUNICATION GROUP COMPANY | ADCOLONY |

INITIATIVE


- STC PAY STAY AT HOME CAMPAIGN

STC PAY | STC | INMOBI | UM SAUDI ARABIA



TECHONOLOGY Categories

MOBILE VIDEO

- ETISALAT SONIC // MENA // ADCOLONY

ETISALAT | EMIRATES TELECOMMUNICATION GROUP COMPANY | ADCOLONY |

INITIATIVE


- GSK ORAL SENSODYNE

SENSODYNE | GSK | ADCOLONY | PUBLICIS MEDIA


- KITKAT CORE

KITKAT | NESTLE | ADCOLONY | ZENITH MENA


- KOTEX

KOTEX | KIMBERLY-CLARK | MINDSHARE | YAZLE


- M&M'S MINIS ARE BACK

M&M'S | MARS | ADCOLONY | MEDIACOM


- MEMOTRAITS - AI BRINGS MEMORIES TO LIFE

RAKBANK | PIXELPLUS MEDIA


- NISSAN PATROL

NISSAN MOTOR CORPORATION | ADCOLONY | OMD MENA

- ALMARAI JUICES

ALMARAI ADCOLONY SPARKS FOUNDRY


- RANI

RANI | AUJAN | ADCOLONY | UNIVERSAL MCCANN



LOCATION BASED SERVICES OR TARGETING

- CONVERTSATIONS- KICKSTARTING NEW SMES AMIDST THE PANDEMIC

RAKBANK | UM | PROJECT AGORA


- HAJJ PACK

HAJJ PACK / LIFEBUOY / UNILEVER | MAGNA | INMOBI | BLIS | DMS


- LIFEBUOY PURPOSE (BLIS)

LIFEBUOY | UNILEVER | MAGNA | BLIS


- LUX - DEVICE ID

LUX / UNILEVER | MAGNA | LIFESIGHT


- MCDONALD'S TASKEETA // MENA // ADCOLONY

MCDONALD'S KSA | ADCOLONY | ABDEL KADER KHEREIJI & PARTERS // TARGETS |

ADCOLONY


- PREDICTION MEETS TRADITION- STRIKING GOLD WITH MACHINE LEARNING

RAKBANK | UM | AIRPUSH


- REAL-TIME LOCATION BASED MOBILE ENGAGEMENT

NATIONAL BANK OF KUWAIT | NATIONAL BANK OF KUWAIT | MALL IQ


- FORD \"BEST TAURUS EVER\" CAMPAIGN

FORD | GTB | INMOBI | GTB



MCOMMERCE

- STC PAY STAY AT HOME CAMPAIGN

STC PAY STAY AT HOME CAMPAIGN | STC PAY | STC | INMOBI | UM SAUDI ARABIA


INNOVATION

- AXE CHILL

AXE / UNILEVER | MAGNA | INMOBI


- LIPTON STAY AT HOME

LIPTON | UNILEVER | MAGNA GLOBAL


- M&M'S MINIS ARE BACK

M&M'S | MARS | ADCOLONY | MEDIACOM


- MCDONALD'S TASKEETA // MENA // ADCOLONY

MCDONALD'S KSA | ADCOLONY | ABDEL KADER KHEREIJI & PARTERS // TARGETS


- MEMOTRAITS - AI BRINGS MEMORIES TO LIFE

RAKBANK | PIXELPLUS MEDIA


- PLAYSTATION / MARVEL IRON MAN VR // MENA // ADCOLONY

PLAYSTATION | SONY INTERACTIVE ENTERTAINMENT | ADCOLONY | MEDIACOM


- SNICKERS HUNGER SUPPORT CAMPAIGN

SNICKERS | MARS | INMOBI | MEDIACOM UAE & XAXIS UAE


- SUNLIGHT LAUNCH CAMPAIGN

SUNLIGHT | UNILEVER | MAGNA GLOBAL


- TIKTOK HIVE

TIKTOK | BYTEDANCE FZ LLC | TIKTOK | NETIZENCY | PREMIERE GLOBAL SERVICES


- LIFEBUOY MIRRORS

LIFEBUOY | UNILEVER | MAGNA | SILVERPUSH | MIRRORS BY SILVERPUSH


- STORYLY

APP SAMURAI


- MARS WHISKAS - GIVE BACK

MARS WHISKAS | MARS INCORPORATED | MEDIACOM | YAZLE


MOBILE AUDIO / VOICE

- ETISALAT SONIC // MENA // ADCOLONY

ETISALAT | EMIRATES TELECOMMUNICATION GROUP COMPANY | ADCOLONY |

INITIATIVE


- MCDONALD'S REGIONAL BRAND TRUST // HYGIENE

MCDONALD'S | ADCOLONY | STUDIO M PUBLICIS MEDIA


- KITKAT CORE

KITKAT | NESTLE | ADCOLONY | ZENITH MENA



DATA/INSIGHTS

- AXE CHILL

AXE / UNILEVER | MAGNA | INMOBI, ANGHAMI, YOUTUBE, INSTAGRAM


- CONVERTSATIONS- KICKSTARTING NEW SMES AMIDST THE PANDEMIC

RAKBANK | UM | PROJECT AGORA


- HAJJ PACK

HAJJ PACK / LIFEBUOY / UNILEVER | MAGNA | INMOBI | BLIS | DMS


- PREDICTION MEETS TRADITION- STRIKING GOLD WITH MACHINE LEARNING

RAKBANK | UM | AIRPUSH


- WHISKAS // MENA // ADCOLONY

WHISKAS | MARS GROUP | ADCOLONY | MEDIACOM


- LUX - DEVICE ID

LUX / UNILEVER | MAGNA | LIFESIGHT

- DOVE AMAZON

DOVE / UNILEVER | MAGNA | AMAZON



MACHINE LEARNING AND AI

- DOVE AMAZON

DOVE / UNILEVER | UNILEVER | MAGNA | AMAZON


- EUPHORIA MOMENTS

RAKBANK | SILVERPUSH


- MEMOTRAITS - AI BRINGS MEMORIES TO LIFE

RAKBANK | PIXELPLUS MEDIA


- PREDICTION MEETS TRADITION- STRIKING GOLD WITH MACHINE LEARNING

RAKBANK | UM | AIRPUSH


- SNICKERS HUNGER SUPPORT CAMPAIGN

SNICKERS | MARS | INMOBI | MEDIACOM UAE & XAXIS UAE




BUSINESS UNUSUAL Categories

SOCIAL RESPONSIBILITY

- COVID19 RESILIENCE GRANT

APP SAMURAI


- HOPE IS BORN

P&G - PAMPERS | PROCTER & GAMBLE | LEO BURNETT BEIRUT


- LIFEBUOY PURPOSE

LIFEBUOY | UNILEVER | MAGNA | BLIS


- OMO AURORA

OMO | UNILEVER | ADCOLONY | MAGNA MENA


- REXON MOVE MORE STAY HOME

REXONA | UNILEVER | MAGNA



TECHNOLOGY INNOVATION

- ARM & HAMMER - ALTERNATE USES FOR BAKING SODA

ARM & HAMMER | CHURCH & DWIGHT | SATURDAY | YAZLE


- ETISALAT SONIC // MENA // ADCOLONY

ETISALAT | EMIRATES TELECOMMUNICATION GROUP COMPANY | ADCOLONY |

INITIATIVE


- GSK CENTRUM GNE

CENTRUM | GSK | ADCOLONY | PUBLICIS MEDIA


COVID-19 APP

- STC PAY STAY AT HOME CAMPAIGN

STC PAY | STC | INMOBI | UM SAUDI ARABIA


CUSTOMER EXPERIENCE

- CONVERTSATIONS - KICKSTARTING NEW SMES AMIDST THE PANDEMIC

RAKBANK | UM | PROJECT AGORA


- ETISALAT SONIC // MENA // ADCOLONY

ETISALAT | EMIRATES TELECOMMUNICATION GROUP COMPANY | ADCOLONY |

INITIATIVE


- MCDONALD'S REGIONAL BRAND TRUST // HYGIENE

MCDONALD'S | ADCOLONY | STUDIO M PUBLICIS MEDIA


- SNICKERS HUNGER SUPPORT CAMPAIGN

SNICKERS | MARS | INMOBI | MEDIACOM UAE & XAXIS UAE


- TIKTOK HIVE

TIKTOK | BYTEDANCE FZ LLC | TIKTOK | NETIZENCY | PREMIERE GLOBAL SERVICES