SMARTIES MENA Shortlist is below.
Congratulations to all.
We will announce the winners after our event at 29th March MENA Creativity Unplugged Virtual. Please see the details about the event from here.
MARKETING OBJECTIVE Categories
BRAND AWARENESS
- AXE CHILL
AXE / UNILEVER | MAGNA | INMOBI, ANGHAMI
- DUBAI PROPERTIES LA VIE // MENA // ADCOLONY
DUBAI PROPERTIES | ADCOLONY | MAGNA
- GSK ORAL SENSODYNE
SENSODYNE | GSK | ADCOLONY | PUBLICIS MEDIAF
- HAJJ PACK
HAJJ PACK / LIFEBUOY / UNILEVER | MAGNA | INMOBI | BLIS | DMS
- KITKAT CORE
KITKAT | NESTLE | ADCOLONY | ZENITH MENA
- M&M'S MINIS ARE BACK
M&M'S | MARS | ADCOLONY | MEDIACOM
- MCDONALD'S REGIONAL BRAND TRUST // HYGIENE
MCDONALD'S | ADCOLONY | STUDIO M PUBLICIS MEDIA
- MEMOTRAITS - AI BRINGS MEMORIES TO LIFE
RAKBANK | PIXELPLUS MEDIA
- NISSAN PATROL
NISSAN MOTOR CORPORATION | ADCOLONY | OMD MENA
- OMO AURORA
OMO | UNILEVER | ADCOLONY | MAGNA MENA
- PLAYSTATION / MARVEL IRON MAN VR // MENA // ADCOLONY
PLAYSTATION | SONY INTERACTIVE ENTERTAINMENT | ADCOLONY | MEDIACOM
- SNICKERS HUNGER SUPPORT CAMPAIGN
SNICKERS | MARS | INMOBI | MEDIACOM UAE & XAXIS UAE
- VODAFONE QATAR 5G LAUNCH CAMPAIGN - RED VELVET AND STOP THE CLOCK
VODAFONE QATAR | INMOBI | WAVEMAKER QATAR
- WHISKAS // MENA // ADCOLONY
WHISKAS | MARS GROUP | ADCOLONY | MEDIACOM
LEAD GENERATION / DIRECT RESPONSE / CONVERSIONS
- EUPHORIA MOMENTS
RAKBANK | SILVERPUSH
- FCA
FCA | FIAT CHRYSLER AUTOMOBILES | APEX EXCHANGE | PUBLICIS GROUP | YAZLE
- LUX - DEVICE ID
LUX / UNILEVER | MAGNA | LIFESIGHT
- PREDICTION MEETS TRADITION- STRIKING GOLD WITH MACHINE LEARNING
RAKBANK | UM | AIRPUSH
- STC PAY STAY AT HOME CAMPAIGN
STC PAY | INMOBI | UM SAUDI ARABIA
- DOVE AMAZON
DOVE / UNILEVER | MAGNA | AMAZON
- GSK ORAL SENSODYNE
SENSODYNE | GSK | ADCOLONY | PUBLICIS MEDIA
- DUBAI PROPERTIES LA VIE // MENA // ADCOLONY
DUBAI PROPERTIES | DUBAI HOLDING GROUP | ADCOLONY | MAGNA
- FCA
FCA | FIAT CHRYSLER AUTOMOBILES | APEX EXCHANGE | PUBLICIS GROUP | YAZLE
PRODUCT / SERVICES LAUNCH
- ALMARAI JUICES
ALMARAI | ADCOLONY | SPARKS FOUNDRY
- CONVERTSATIONS- KICKSTARTING NEW SMES AMIDST THE PANDEMIC
RAKBANK | UM | PROJECT AGORA
- DETTOL SHOWER GEL // MENA // ADCOLONY
DETTOL | RECKITT BENCKISER | ADCOLONY | UNIVERSAL MCCANN
- M&M'S MINIS ARE BACK
M&M'S | MARS | ADCOLONY | MEDIACOM
- MCDONALD'S TASKEETA // MENA // ADCOLONY
MCDONALD'S KSA | MCDONALD'S CORPORATION | ADCOLONY | ABDEL KADER
KHEREIJI & PARTERS // TARGETS
- PLAYSTATION / MARVEL IRON MAN VR // MENA // ADCOLONY
PLAYSTATION | SONY INTERACTIVE ENTERTAINMENT | ADCOLONY | MEDIACOM
- RANI
RANI | AUJAN | ADCOLONY | UNIVERSAL MCCANN
- WHISKAS // MENA // ADCOLONY
WHISKAS | MARS GROUP | ADCOLONY | MEDIACOM
- VODAFONE QATAR 5G LAUNCH CAMPAIGN - RED VELVET AND STOP THE CLOCK
VODAFONE QATAR | VODAFONE QATAR | INMOBI | WAVEMAKER QATAR
GENDER EQUALITY IN ADVERTISING
- SHE CAN PLAY
RAKBANK | KIYANY MEDIA
MEDIA Categories
MOBILE GAMING, GAMIFICATION & E-SPORTS
- DETTOL SHOWER GEL // MENA // ADCOLONY
DETTOL | RECKITT BENCKISER | ADCOLONY | UNIVERSAL MCCANN
- EUPHORIA MOMENTS
RAKBANK | SILVERPUSH
- GALAXY DATES RAMADAN
GALAXY | MARS GROUP | ADCOLONY | MEDIACOM
- GSK CENTRUM GNE
CENTRUM | GSK | ADCOLONY | PUBLICIS MEDIA
- MCDONALDS - QUARANTINE OFFERS
MCDONALDS | MCDONALDS | BRUCE CLAY MENA | YAZLE | ACTIVISION BLIZZARD MEDIA
- RANI
RANI | AUJAN | ADCOLONY | UNIVERSAL MCCANN
MOBILE SOCIAL
- SHE CAN PLAY
RAKBANK | KIYANY MEDIA
- STORYLY
APP SAMURAI | APP SAMURAI | APP SAMURAI
MOBILE APP
- ETISALAT MOONWALK // MENA // ADCOLONY
ETISALAT | EMIRATES TELECOMMUNICATION GROUP COMPANY | ADCOLONY |
INITIATIVE
- STC PAY STAY AT HOME CAMPAIGN
STC PAY | STC | INMOBI | UM SAUDI ARABIA
TECHONOLOGY Categories
MOBILE VIDEO
- ETISALAT SONIC // MENA // ADCOLONY
ETISALAT | EMIRATES TELECOMMUNICATION GROUP COMPANY | ADCOLONY |
INITIATIVE
- GSK ORAL SENSODYNE
SENSODYNE | GSK | ADCOLONY | PUBLICIS MEDIA
- KITKAT CORE
KITKAT | NESTLE | ADCOLONY | ZENITH MENA
- KOTEX
KOTEX | KIMBERLY-CLARK | MINDSHARE | YAZLE
- M&M'S MINIS ARE BACK
M&M'S | MARS | ADCOLONY | MEDIACOM
- MEMOTRAITS - AI BRINGS MEMORIES TO LIFE
RAKBANK | PIXELPLUS MEDIA
- NISSAN PATROL
NISSAN MOTOR CORPORATION | ADCOLONY | OMD MENA
- ALMARAI JUICES
ALMARAI ADCOLONY SPARKS FOUNDRY
- RANI
RANI | AUJAN | ADCOLONY | UNIVERSAL MCCANN
LOCATION BASED SERVICES OR TARGETING
- CONVERTSATIONS- KICKSTARTING NEW SMES AMIDST THE PANDEMIC
RAKBANK | UM | PROJECT AGORA
- HAJJ PACK
HAJJ PACK / LIFEBUOY / UNILEVER | MAGNA | INMOBI | BLIS | DMS
- LIFEBUOY PURPOSE (BLIS)
LIFEBUOY | UNILEVER | MAGNA | BLIS
- LUX - DEVICE ID
LUX / UNILEVER | MAGNA | LIFESIGHT
- MCDONALD'S TASKEETA // MENA // ADCOLONY
MCDONALD'S KSA | ADCOLONY | ABDEL KADER KHEREIJI & PARTERS // TARGETS |
ADCOLONY
- PREDICTION MEETS TRADITION- STRIKING GOLD WITH MACHINE LEARNING
RAKBANK | UM | AIRPUSH
- REAL-TIME LOCATION BASED MOBILE ENGAGEMENT
NATIONAL BANK OF KUWAIT | NATIONAL BANK OF KUWAIT | MALL IQ
- FORD \"BEST TAURUS EVER\" CAMPAIGN
FORD | GTB | INMOBI | GTB
MCOMMERCE
- STC PAY STAY AT HOME CAMPAIGN
STC PAY STAY AT HOME CAMPAIGN | STC PAY | STC | INMOBI | UM SAUDI ARABIA
INNOVATION
- AXE CHILL
AXE / UNILEVER | MAGNA | INMOBI
- LIPTON STAY AT HOME
LIPTON | UNILEVER | MAGNA GLOBAL
- M&M'S MINIS ARE BACK
M&M'S | MARS | ADCOLONY | MEDIACOM
- MCDONALD'S TASKEETA // MENA // ADCOLONY
MCDONALD'S KSA | ADCOLONY | ABDEL KADER KHEREIJI & PARTERS // TARGETS
- MEMOTRAITS - AI BRINGS MEMORIES TO LIFE
RAKBANK | PIXELPLUS MEDIA
- PLAYSTATION / MARVEL IRON MAN VR // MENA // ADCOLONY
PLAYSTATION | SONY INTERACTIVE ENTERTAINMENT | ADCOLONY | MEDIACOM
- SNICKERS HUNGER SUPPORT CAMPAIGN
SNICKERS | MARS | INMOBI | MEDIACOM UAE & XAXIS UAE
- SUNLIGHT LAUNCH CAMPAIGN
SUNLIGHT | UNILEVER | MAGNA GLOBAL
- TIKTOK HIVE
TIKTOK | BYTEDANCE FZ LLC | TIKTOK | NETIZENCY | PREMIERE GLOBAL SERVICES
- LIFEBUOY MIRRORS
LIFEBUOY | UNILEVER | MAGNA | SILVERPUSH | MIRRORS BY SILVERPUSH
- STORYLY
APP SAMURAI
- MARS WHISKAS - GIVE BACK
MARS WHISKAS | MARS INCORPORATED | MEDIACOM | YAZLE
MOBILE AUDIO / VOICE
- ETISALAT SONIC // MENA // ADCOLONY
ETISALAT | EMIRATES TELECOMMUNICATION GROUP COMPANY | ADCOLONY |
INITIATIVE
- MCDONALD'S REGIONAL BRAND TRUST // HYGIENE
MCDONALD'S | ADCOLONY | STUDIO M PUBLICIS MEDIA
- KITKAT CORE
KITKAT | NESTLE | ADCOLONY | ZENITH MENA
DATA/INSIGHTS
- AXE CHILL
AXE / UNILEVER | MAGNA | INMOBI, ANGHAMI, YOUTUBE, INSTAGRAM
- CONVERTSATIONS- KICKSTARTING NEW SMES AMIDST THE PANDEMIC
RAKBANK | UM | PROJECT AGORA
- HAJJ PACK
HAJJ PACK / LIFEBUOY / UNILEVER | MAGNA | INMOBI | BLIS | DMS
- PREDICTION MEETS TRADITION- STRIKING GOLD WITH MACHINE LEARNING
RAKBANK | UM | AIRPUSH
- WHISKAS // MENA // ADCOLONY
WHISKAS | MARS GROUP | ADCOLONY | MEDIACOM
- LUX - DEVICE ID
LUX / UNILEVER | MAGNA | LIFESIGHT
- DOVE AMAZON
DOVE / UNILEVER | MAGNA | AMAZON
MACHINE LEARNING AND AI
- DOVE AMAZON
DOVE / UNILEVER | UNILEVER | MAGNA | AMAZON
- EUPHORIA MOMENTS
RAKBANK | SILVERPUSH
- MEMOTRAITS - AI BRINGS MEMORIES TO LIFE
RAKBANK | PIXELPLUS MEDIA
- PREDICTION MEETS TRADITION- STRIKING GOLD WITH MACHINE LEARNING
RAKBANK | UM | AIRPUSH
- SNICKERS HUNGER SUPPORT CAMPAIGN
SNICKERS | MARS | INMOBI | MEDIACOM UAE & XAXIS UAE
BUSINESS UNUSUAL Categories
SOCIAL RESPONSIBILITY
- COVID19 RESILIENCE GRANT
APP SAMURAI
- HOPE IS BORN
P&G - PAMPERS | PROCTER & GAMBLE | LEO BURNETT BEIRUT
- LIFEBUOY PURPOSE
LIFEBUOY | UNILEVER | MAGNA | BLIS
- OMO AURORA
OMO | UNILEVER | ADCOLONY | MAGNA MENA
- REXON MOVE MORE STAY HOME
REXONA | UNILEVER | MAGNA
TECHNOLOGY INNOVATION
- ARM & HAMMER - ALTERNATE USES FOR BAKING SODA
ARM & HAMMER | CHURCH & DWIGHT | SATURDAY | YAZLE
- ETISALAT SONIC // MENA // ADCOLONY
ETISALAT | EMIRATES TELECOMMUNICATION GROUP COMPANY | ADCOLONY |
INITIATIVE
- GSK CENTRUM GNE
CENTRUM | GSK | ADCOLONY | PUBLICIS MEDIA
COVID-19 APP
- STC PAY STAY AT HOME CAMPAIGN
STC PAY | STC | INMOBI | UM SAUDI ARABIA
CUSTOMER EXPERIENCE
- CONVERTSATIONS - KICKSTARTING NEW SMES AMIDST THE PANDEMIC
RAKBANK | UM | PROJECT AGORA
- ETISALAT SONIC // MENA // ADCOLONY
ETISALAT | EMIRATES TELECOMMUNICATION GROUP COMPANY | ADCOLONY |
INITIATIVE
- MCDONALD'S REGIONAL BRAND TRUST // HYGIENE
MCDONALD'S | ADCOLONY | STUDIO M PUBLICIS MEDIA
- SNICKERS HUNGER SUPPORT CAMPAIGN
SNICKERS | MARS | INMOBI | MEDIACOM UAE & XAXIS UAE
- TIKTOK HIVE
TIKTOK | BYTEDANCE FZ LLC | TIKTOK | NETIZENCY | PREMIERE GLOBAL SERVICES