Marcus Siddons from GroupM, Franck Boissinot from Carrefour, Samantha Billingham from AdColony, Andy Powell from Inmobi, Sam Daghash from Noqoush, Rami M. Zeidan from Anghami, Walid Yared from Choueiri Group, Lewis Naim from Majid Al Futtaim, Nouran Heimann from Bieresdorf MENA, John Thekanady from Emirates, Fadi Ghosn from Nissan Middle East, Zaira Lakhpatwala from Communicate Magazine, Chris Babayode and Melis Ertem from MMA have discussed Mobile Marketing and future of Marketing in MENA region with its opportunities and challenges, emphasize being on actionable data, measurement, media mix, customer journey and mobile transformation.
Read the full article with MMA WARC State of the Industry Report on next issue of Communicate.
More to come on #MMAF2018 Dubai Forum on 16th of April at Westin Mina Seyahi.