MMA "Shape The Future" Conference
October 31, 2018 - Vox Cinemas, Riyadh
Digital & Mobile Advertising Regional Sales Director, AdColony MENA
Research Director Choueiri Group
Chief Client Officer DMS
Marketing Science Director, Middle East, Africa and Gaming Facebook
Turkey & MENA Regional Director MMA
Senior Executive Manager Digital Media, Mobily
Digital Marketing Director Saudi Telecom Company
Head of Agency Development, MENA Snapchat, Inc.
Client Partner Twitter Arabia
13:00 - 14:00 Networking Lunch
We grab a bite while talking to colleagues
Appetizers and finger food
14:00 - 14:05 Opening Remarks
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Melis Ertem - Regional Director, MMA Turkey & MENA &
Alexandra Reynolds - Chief Client Officer, DMS
14:05 - 14:25 She Can Drive, but Does She Want to ?
This enticing session takes a deep dive into trending topics such as how females in KSA have reacted to the new law that permits them to drive and so much more…
Calling all automotive brands, tackle the barriers and understand the intentions behind the Saudi woman’s car preference and purchasing journey in order to build a strong communication strategy
Mathieu Yarak, Digital Research Director, Choueiri Group
14:25 - 14:45 Marketing To Millennials
Research and insights about how millennials consume goods, services and media in the automotive and telco industries. How are they different from generations before, how are they the same, and what are the key traits of millennials?
Jake Thomas - Head of Agency Development, MENA, Snapchat
14:45 - 15:05 Attention!
Capturing people’s attention is the foundation of effective advertising. This statement isn’t news to any of us. Attention spans are short and fragmented, people are multi-tasking, jumping from one screen to another, and drastically shifting their media habits. The attention span of the average adult has declined from 12 seconds to 8 seconds in the last 15 years. Lets explore what this opportunities this creates for mobile
Samantha Billingham - Digital&Mobile Advertising Regional Sales Director, AdColony
15:05 - 15:20 Coffee Break
We grab a bite while talking to colleagues
Cookies and Snacks
15:20 - 15:30 MMA Programs and Cognitive Research on Ad Viewability
MMA programs and Cognitive Research MMA realised via neuroscientific methods on comparing the viewability of an advertising displayed in mobile versus desktop screen
Video - Chris Babayode - Managing Director, MMA EMEA
15:30 - 15:55 The power of the Twitter Audience
A deep dive into the Twitter user in Saudi, why they matter the most, and what brands are doing to reach them effectively.
Halla Al Razouq - Client Partner, Twitter, MENA
15:55 - 16:20 Telco, how to future proof your business in a challenging landscape
In an Industry that is becoming increasingly commoditized, digitalized and competitive; how do brands not only retain but grow their customer base, whether that be millennials or the older generation.
Mathieu Yarak, Digital Research Director, Choueiri Group
16:20 - 16:50 Telco, how to future proof your business in a challenging landscape
In an Industry that is becoming increasingly commoditized, digitalized and competitive; how do brands not only retain but grow their customer base, whether that be millennials or the older generation.
Alexandra Reynolds- Chief Client Officer, DMS
Abdulrahman Alsubaiheen - Senior Executive Manager, Digital Media, Mobily
Naif AlQazlan - Digital Marketing Director, STC
16:50 - 17:15 Measuring What Matters
A look at how Facebook approaches measurement and helps advertisers measure the things that count for their businesses. We’ll talk about different forms of measurement, case studies and the learnings that this had led to for advertisers to further enhance their ad efficacy – all with a focus on mobile.
Tony Evans - Marketing Science Director for Middle East, Africa and Gaming, Facebook
17:15 - 17:20 Closing Remarks
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Melis Ertem - Regional Director, MMA Turkey & MENA
Partners
We are pleased to invite you to the MMA “Shape The Future” conference scheduled on October 31th, 2018 at VOX Cinemas in Riyadh, Saudi Arabia.
The MMA is the world's leading global non-profit trade association comprised of more than 800 member companies, from nearly fifty countries around the world with a mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement.
In "Shape The Future" conference, we'll discuss mobile marketing's transforming role in telecommunications and automotive as well as trend topics such as Creativity, Big Data and Measurement where speakers from DMS, Twitter, Snapchat, AdColony, Mobily and STC will be on the stage sharing their expertise.
Marketers, agencies, technology providers, social networks and other players from mobile ecosystem will be attending to this half day event.
Join us in MMA "Shape The Future" conference for inspirational keynotes and deep dives into mobile marketing hot topics.