MMA "Shape The Future" Conference

October 31, 2018 - Vox Cinemas, Riyadh

Samantha Billingham
Digital & Mobile Advertising Regional Sales Director, AdColony MENA
Mathieu Yarak
Research Director
Choueiri Group
Alexandra Reynolds
Chief Client Officer
DMS
Tony Evans
Marketing Science Director, Middle East, Africa and Gaming
Facebook
Melis Ertem
Turkey & MENA Regional Director
MMA
Abdulrahman Alsubaiheen
Senior Executive Manager Digital Media, Mobily
Naif Alqazlan
Digital Marketing Director
Saudi Telecom Company
Jake Thomas
Head of Agency Development, MENA
Snapchat, Inc.
Halla Al-Razouq
Client Partner
Twitter Arabia
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13:00 - 14:00  Networking Lunch
Appetizers and finger food
We grab a bite while talking to colleagues
14:00 - 14:05 Opening Remarks
Melis Ertem - Regional Director, MMA Turkey & MENA &
Alexandra Reynolds - Chief Client Officer, DMS
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14:05 - 14:25 She Can Drive, but Does She Want to ?
Mathieu Yarak, Digital Research Director, Choueiri Group

This enticing session takes a deep dive into trending topics such as how females in KSA have reacted to the new law that permits them to drive and so much more…

Calling all automotive brands, tackle the barriers and understand the intentions behind the Saudi woman’s car preference and purchasing journey in order to build a strong communication strategy

14:25 - 14:45 Marketing To Millennials
Jake Thomas - Head of Agency Development, MENA, Snapchat
Research and insights about how millennials consume goods, services and media in the automotive and telco industries. How are they different from generations before, how are they the same, and what are the key traits of millennials?
14:45 - 15:05 Attention!
Samantha Billingham - Digital&Mobile Advertising Regional Sales Director, AdColony 
Capturing people’s attention is the foundation of effective advertising. This statement isn’t news to any of us. Attention spans are short and fragmented, people are multi-tasking, jumping from one screen to another, and drastically shifting their media habits. The attention span of the average adult has declined from 12 seconds to 8 seconds in the last 15 years. Lets explore what this opportunities this creates for mobile
15:05 - 15:20 Coffee Break
Cookies and Snacks
We grab a bite while talking to colleagues
15:20 - 15:30 MMA Programs and Cognitive Research on Ad Viewability
Video - Chris Babayode - Managing Director, MMA EMEA
MMA programs and Cognitive Research MMA realised via neuroscientific methods on comparing the viewability of an advertising displayed in mobile versus desktop screen
15:30 - 15:55 The power of the Twitter Audience
Halla Al Razouq - Client Partner, Twitter, MENA
A deep dive into the Twitter user in Saudi, why they matter the most, and what brands are doing to reach them effectively.
15:55 - 16:20 Telco, how to future proof your business in a challenging landscape
Mathieu Yarak, Digital Research Director, Choueiri Group
In an Industry that is becoming increasingly commoditized, digitalized and competitive; how do brands not only retain but grow their customer base, whether that be millennials or the older generation.
16:20 - 16:50 Telco, how to future proof your business in a challenging landscape
Alexandra Reynolds- Chief Client Officer, DMS
Abdulrahman Alsubaiheen - Senior Executive Manager, Digital Media, Mobily
Naif AlQazlan - Digital Marketing Director, STC
In an Industry that is becoming increasingly commoditized, digitalized and competitive; how do brands not only retain but grow their customer base, whether that be millennials or the older generation.
16:50 - 17:15 Measuring What Matters
Tony Evans - Marketing Science Director for Middle East, Africa and Gaming, Facebook
A look at how Facebook approaches measurement and helps advertisers measure the things that count for their businesses. We’ll talk about different forms of measurement, case studies and the learnings that this had led to for advertisers to further enhance their ad efficacy – all with a focus on mobile.
17:15 - 17:20 Closing Remarks
Melis Ertem - Regional Director, MMA Turkey & MENA
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Partners

We are pleased to invite you to the MMA “Shape The Future” conference scheduled on October 31th, 2018 at VOX Cinemas in Riyadh, Saudi Arabia. 

 

The MMA is the world's leading global non-profit trade association comprised of more than 800 member companies, from nearly fifty countries around the world with a mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement.

 In "Shape The Future" conference, we'll discuss mobile marketing's transforming role in telecommunications and automotive as well as trend topics such as Creativity, Big Data and Measurement where speakers from DMS, Twitter, Snapchat, AdColony, Mobily and STC will be on the stage sharing their expertise.

Marketers, agencies, technology providers, social networks and other players from mobile ecosystem will be attending to this half day event.

Join us in MMA "Shape The Future"  conference for inspirational keynotes and deep dives  into mobile marketing hot topics.