Version 2.0 of the MMA’s MTA Data Acquisition RFI template is ready for download! This foundational tool will help you evaluate and secure higher quality data for your Multi-Touch Attribution efforts.
You can use the Data Acquisition RFI it to answer critical questions regarding data aggregators, internal data sources, MTA providers, and DMPs – including how to assess a provider’s raw data collection, how and whether a vendor employs lookalike modeling, whether their data classifications are persistent, and more.
In short, this straightforward RFI is just the support you need to feel confident about your organization’s MTA data strategies.
To access the full roster of MTA tools from the MMA – including the MTA Strategy Guide and DataMap, click here.