Digital Sensory Storytelling: Beyond Media


    Webinar: Digital Sensory Storytelling: Beyond Media

    Tuesday, May 30, 2017 - 2:00pm to 3:00pm EDT

    Our senses have an undeniable influence on our perceptions. Brands have long known this – and are looking at what they can do next to engage with consumers. But how deep is that influence and how can marketers best leverage the human senses? In a recent study with IPG Media Labs, incorporating the sense of touch in advertising creates a halo effect that influences consumers to associate what they are feeling with brand attributes.

    Join us for this 1-hour MMA-hosted webinar to discuss the impact the senses can have on awareness, perception, intent and action.

    Register: http://www.mmaglobal.com/webinars/digital-sensory-storytelling-beyond-media