Webinar: Digital Sensory Storytelling: Beyond Media
Tuesday, May 30, 2017 - 2:00pm to 3:00pm EDT
Our senses have an undeniable influence on our perceptions. Brands have long known this – and are looking at what they can do next to engage with consumers. But how deep is that influence and how can marketers best leverage the human senses? In a recent study with IPG Media Labs, incorporating the sense of touch in advertising creates a halo effect that influences consumers to associate what they are feeling with brand attributes.
Join us for this 1-hour MMA-hosted webinar to discuss the impact the senses can have on awareness, perception, intent and action.