The mission of the Mobile Games Program of the MMA is to explore how brands and marketers can best connect with consumers in this unique environment, keeping the attention on providing a positive consumer experience that adds value to the entire ecosystem.
The program will focus on best practices for driving consumer engagement, conversions and brand uplift through sponsored content, native ads, value-exchange ads, contextual ads and more
For details: http://www.mmaglobal.com/programs/mobile-games