App Annie - App Marketing Playbook
The app economy is constantly changing — and publishers are under a pressure to create a marketing strategy that ensures their app stands out in the crowded marketplace. App Annie, the leading source of insight on the app economy has created for you a comprehensive App Marketing Playbook, which deciphers the acronyms, metrics and mobile marketing tactics you need to develop a compelling marketing strategy.
Release Date: April 2017
File Size: 4.8 MB