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AI - Native Consumer

MMA Dictionary

28 March 2025

Paylaş

The AI-Native Consumer: The New Generation of Shoppers

The Rise of AI-Powered Consumers

Artificial intelligence (AI) is revolutionizing the digital world. AI-driven recommendation systems, automated content creation, and chatbots are now part of daily life. With this transformation, a new consumer segment has emerged: The AI-Native Consumer.

This term was introduced by Gopi Kallayil (Google) in Decoding AI for Marketers (Ep. 11) hosted by MMA Global CEO, Greg Stuart. AI-Native Consumers are individuals who have grown up in an AI-driven environment and rely heavily on AI-powered experiences.

Who Are AI-Native Consumers?

AI-Native Consumers are highly adaptive to AI-driven services and integrate these technologies into their daily lives.

· They Trust AI Assistants: Regularly using Alexa, Google Assistant, and ChatGPT.

· They Expect Personalized Recommendations: AI-curated Spotify playlists, Netflix suggestions, and e-commerce recommendations influence their buying decisions.

· They Make Data-Driven Decisions: Rely on AI for price comparisons, reviews, and ratings.

· They Are Brand-Agnostic: Prioritize AI-powered experiences over traditional brand loyalty.

· They Demand Fast and Seamless Interactions: Expect frictionless AI-integrated shopping and services.

How to Market to AI-Native Consumers?

· Deliver AI-Powered Personalization: Leverage AI to offer tailored experiences.

· Invest in Chatbots & Voice Assistants: AI-Native Consumers prefer AI-driven, real-time customer interactions.

· Use Data-Driven Messaging: Ensure content and advertisements are hyper-personalized and data-backed.

· Provide a Frictionless AI-Integrated Experience: AI-enhanced payment systems and automated order tracking improve customer satisfaction.

Conclusion

The AI-Native Consumer represents an exciting new market segment. Brands must focus on AI-driven, personalized, and real-time experiences to attract and retain these consumers. As AI technology advances, these consumers will continue to redefine marketing strategies for the future.